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Additional resources for Adweek (23 May 2016)
Always a canny marketer, Schultz isn’t done yet. He plans to roll out a branded prepaid Visa card that enables customers to earn rewards points with 50 each purchase. , last month to create opportunities for young people and help revitalize the community. The chain plans 15 more launches in diverse communities over the next two years. ) Employees: 700 Snaps may quickly vanish, but this 25-year-old’s messaging app has plenty of staying power. S. ) About one-third of the app’s users create “Stories” (image-driven messages that last 24 hours), resulting in 10 billion video views per day, having broad cultural implications.
A few weeks ago, Spotify announced a raft of video series, partnering with creators like Russell Simmons and Tim Robbins. And seeking to drown out competition from Apple, Pandora, YouTube and others, Spotify introduced an ad campaign casting Falkor from The Neverending Story as its spokesdragon. And Spotify called a ﬁne creative tune in 2015, winning a Grand Clio Music Award. 8 billion Employees: 54,800 Chenault, 64, is charging ahead with bold plans to cut $1 billion in costs by 2017, as AmEx’s ﬁnancial performance continues to disappoint (a nearly 40 percent drop in Q4 proﬁt had Wall Street reeling).
8 billion Employees: 281,000 Stephenson guided a strong performance in 2015, and that momentum carried over into the ﬁrst quarter of this year, as consolidated revenue soared past $40 billion, a 24 percent jump. 5 billion last summer—played a key role in driving those gains. Now, AT&T plans to launch three DirecTVbranded online video services, though channel lineups and pricing have not yet been revealed. “We’re seeing good momentum with our initial integrated wireless, video and broadband offers,” says Stephenson, 56.
Adweek (23 May 2016)